In many communities, some of the most pressing social issues are also the most difficult to discuss. Gender based violence, child abuse, disability inclusion and sexual and reproductive health are often surrounded by stigma, silence, or deeply entrenched social norms. Yet meaningful change cannot happen if communities are unable to talk openly about these challenges.
For Tusole Theatre and Youth Friendly Association (TTYFA), the answer lies in an unlikely but powerful tool: Theatre.
Founded as a drama club in Livingstone in 2004 and formally registered as an organisation in 2018, TTYFA uses drama, dance, community dialogue and social behaviour change communication to engage communities on issues affecting their everyday lives. Through performances that reflect local realities, the organisation creates opportunities for people to see, discuss and challenge harmful behaviours and practices.
More than entertainment
At first glance, theatre may appear to be entertainment. For TTYFA, however, it is a vehicle for education, dialogue, and social change. Its experience demonstrates how creative approaches can help communities engage with difficult conversations while encouraging greater participation in addressing local challenges. Because sometimes the most powerful way to start a conversation is not through a speech or a report. It is through a story that allows people to see them.
Why stories sometimes speak louder than campaigns
Traditional awareness campaigns often rely on information sharing. Theatre takes a different approach. Rather than telling communities what to think, it invites them to reflect on situations they recognise from their own lives.
A performance about gender based violence may encourage families to discuss issues that would otherwise remain hidden. A drama piece on child abuse can help communities recognise warning signs and understand their responsibility to protect children. Performances addressing disability inclusion can challenge stereotypes and encourage more inclusive attitudes and behaviours.
By bringing these issues to life through storytelling and performance, communities are encouraged to move from passive listening to active participation.
Strengthening the organisation behind the message
Creating meaningful community dialogue requires more than talented performers. It requires a strong organisation. Today, TTYFA is among the local organisations supported under the Civil Society Strengthening Fund (CSSF), a component of the Shifting the Power Programme implemented by the Zambian Governance Foundation (ZGF).
According to Chief Executive Officer Daniel Ngoma, support received through CSSF has helped strengthen governance systems within TTYFA. "The CSSF has strengthened governance within our organisation because our board is now more functional. It has also helped improve staff management systems and increase our organisational visibility," he said.
The strengthened systems have contributed to the organisation's growth and expansion beyond Livingstone. TTYFA has extended its work into Western Province and is currently implementing adolescent and young people focused projects in Mwandi and Sesheke with support from the Global Fund.
Confidence to grow
For Ngoma, one of the most valuable outcomes of the programme has been increased confidence and exposure. "The unique experience for us has been gaining confidence and exposure through learning and interacting with other organisations," he said.
This speaks to an important aspect of civil society strengthening. Building stronger organisations is not only about policies and procedures. It is also about creating opportunities for learning, networking, and growth.
If you would like to contribute to this discussion, please do so via info@zgf.org.zm
